dani frylin
director & creative developer
currently
Buenos Aires, working worldwide
dfrylin@gmail.com

Dani Frylin
Director & creative developer * Buenos Aires / Arg

Now playing
Magic is Afoot, Lo Management
↓

I direct *() and I write the treatments other directors pitch with.

Directing*Treatments & research*AI imagery
(01)

Watch *

Fashion films, commercials, shorts and documentaries I directed.

CommercialsFashion & short filmsDocumentariesCreative assistance on set
(a)

Commercials

(b)

Fashion & short films

(c)

Documentaries

(d)

Creative assistance on set

(02)

Read *

Treatments and image research for commercial directors. I think every deck as a director, with my head on what gets shot next.

Selected decks, 2021 to 2026. Some shown anonymized for confidentiality.

(a)

Image research

References, tone and look for a script, curated by clip and not by frame.

(b)

Treatment writing & design

The director's voice on the page. One idea, clear and defensible, in English or Spanish.

(c)

Pitch development

From the first read of the brief to the angle that wins the room.

|
(03)

Generate *

Directed first, generated after. World building, visual casting, set design and camera animation for campaigns in production.

Made at Veneno.

McDonald'sPitch video mood
An AI video mood that set the Hello Kitty world and look for the pitch, from Midjourney stills to motion.
CoolVideo mood · product shots
A video mood to sell the tone before the shoot: generated product and lifestyle shots with the real bottle and can kept true to the label.
HuggiesAnimated mobile
A crib mobile built in Midjourney and moved with three camera moves: orbit, push in and tilt up.
Huggies nursery
Garnier FructisSet design
Pre-produced set variations to lock palette, tone and composition before the shoot.
ChocolinasB&W look
Logo and composition explorations to support the visual direction of a black and white spot.
Burger King costume
Burger KingCostume design
Other explorationsMidjourney · Higgsfield
(04)

About *

Dani Frylin

I'm Dani, a director and creative developer from Buenos Aires.

I studied film at Universidad del Cine in Buenos Aires and started in the edit room at McCann Buenos Aires, where I also directed my first LATAM campaign. Then came post-production at Landia, and in 2021 I co-founded Veneno with Agus Monjo. Today I keep growing on my own path: I direct, and I write treatments for other directors.

250+
treatments delivered
40+
directors
Worldwide
from Buenos Aires
  1. 2017–2019Editor, McCann Buenos Aires. Directed a LATAM campaign
  2. 2019–2021Post-production coordinator, Landia
  3. 2021–2026Co-founder, Veneno
  4. 2026–Director & creative developer
(05) Say hello
dfrylin@
gmail.com*
Vimeo